SaaS Valuation Benchmarks 2025: Multiples by Sector and Size

Valuation benchmarks are essential to understand the fair value of a SaaS business. This guide presents updated multiples based on real market transactions, segmented by: size (micro, small, medium, large), sector (B2B, B2C, vertical, horizontal), growth rate (slow, moderate, fast, very fast), EBITDA margin (negative, low, medium, high), churn rate (high, medium, low), and other metrics. We include trend analyses, how multiples have evolved over time, factors that most impact valuation, comparisons between markets (US, Europe, Asia), and future projections. This guide is regularly updated with recent transaction data and serves as a reference for sellers, buyers, investors, and advisors.