Valuation for Indie Hackers: Micro Businesses and Solopreneurs

Indie hackers and solopreneurs create unique businesses that require adapted valuation methods. Common characteristics include: small team (usually 1-3 people), lower revenue (usually $1K-$50K MRR), lean operations, focused products, founder dependence, and scalability potential. Valuation should consider: revenue and growth, product quality, operations (automation, processes, dependence), market and potential, risks (founder dependence, concentration, scale), and liquidity (ease of sale, market). Multiples tend to be lower (2x to 5x MRR) due to higher risk and smaller scale. This guide details specific methods, metrics analysis, risk evaluation, potential, and how to structure a sale. We include templates and real transaction case studies.