The newsletter acquisition market is growing, with buyers seeking content portfolios and recurring revenue. This complete guide covers: where to find newsletters for sale (marketplaces, brokers, direct contact), how to evaluate a newsletter (metrics, content quality, audience, potential), how to negotiate price and terms, how to structure the transaction (account transfer, domain, email list), how to make the transition (subscriber communication, content migration, quality maintenance), and how to operate after purchase (growth strategies, additional monetization, integration with other assets). We include analysis templates, checklists, contract examples, negotiation strategies, and real case studies of successful acquisitions.
How to Buy a Newsletter: Complete Guide to Acquiring Substacks
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