Website Valuation Guide: How to Value Sites and Domains in 2025

Valuing websites is a complex process that varies significantly depending on site type. Content sites (blogs, news portals) are typically valued at monthly revenue multiples between 20x and 40x, while e-commerce sites can be worth between 2x and 5x annual revenue, depending on profit margin and growth. Marketplaces and SaaS platforms have higher multiples, similar to traditional SaaS businesses. Critical factors include organic traffic (SEO), diversified revenue sources, domain quality (authority, backlinks), revenue history, and growth potential. Sites with 100% organic traffic and recurring revenue are worth more than sites dependent on paid traffic. This guide details specific valuation methods for each website type, analysis tools, red flags to avoid, and how to structure a purchase offer.