Checklist for Buying Websites: Essential Verifications

Buying a website requires careful verification of multiple areas to avoid unpleasant surprises. This complete checklist covers: traffic verification (Google Analytics, Search Console, third-party tools), revenue verification (refunds, seasonality, source dependence), SEO verification (backlinks, domain authority, penalties, organic traffic), technical verification (code, security, performance, scalability), legal verification (ownership, rights, compliance), and operational verification (processes, dependencies, risks). Each section includes dozens of specific verification points, recommended tools, red flags to identify, and questions to ask the seller. This guide serves as a complete template for buyers, including priority order, timelines, and how to structure analysis reports.