Digital Asset Pricing Benchmarks 2025: Multiples by Type

Pricing benchmarks are essential to understand the fair value of digital assets. This guide presents updated multiples based on real transactions, segmented by asset type: SaaS (micro, small, medium, large, by sector and growth), websites (content, e-commerce, marketplaces, by traffic and revenue), apps (mobile, web, by monetization model and users), newsletters (by subscribers, revenue, and niche), and other assets (domains, social accounts, etc.). For each type, we include: average multiples, typical ranges, impacting factors, trends over time, market comparisons, and future projections. This guide is regularly updated with recent transaction data and serves as a reference for sellers, buyers, investors, and advisors.