Creator Economy Valuation: Influencers, Creators, and Content Businesses

The creator economy includes various business types: individual influencers, creators, creator agencies, creator platforms, and content businesses. Valuation varies significantly by type. For individual influencers and creators, value depends on: followers (volume, quality, engagement), revenue (sponsorships, affiliates, products, other sources), niche (profitability, competition, trends), authenticity (real engagement, genuine audience), and potential (growth, expansion, diversification). For agencies and platforms, metrics are more similar to SaaS or marketplaces. This guide details valuation methods for each type, metrics analysis, quality evaluation, risks (algorithms, demonetization, reputation), and how to structure a sale. We include templates and case studies.