How to Value Social Media Accounts: Instagram, TikTok, Twitter

Valuing social media accounts is a relatively new process in the digital asset market. Value depends on multiple factors: follower count, engagement rate (likes, comments, shares), niche, content quality, and revenue diversification. Accounts with high engagement rates (above 3%) and multiple revenue sources (sponsorships, affiliates, own products) can be worth between 1x and 3x annual revenue. Instagram and TikTok tend to have higher multiples than Twitter/X due to greater monetization potential. Critical factors include: audience authenticity (avoid bot accounts), posting consistency, growth potential, shadowban risks, and algorithm dependence. This guide covers engagement metrics analysis, content quality evaluation, audience demographics analysis, platform risks, and how to structure a social account acquisition.